UNFOLD / Creative Agency
Captivating brand campaigns and experiences that make people tick. That has always been what we’re all about. For just a little over two decades, we’ve been exploring the hearts of our brands in fashion, sports, beauty, culture, design or hospitality, developing stories and events from the inside out and vice versa. Our vision is based on the insight that the most powerful ideas come from within, discovering the true essence of a brand and translating the ‘why’ of a brand into an idea for a campaign. To engage media and influencers, brands need to be seductive and inspirational. Aesthetics may well be an important appeaser, but the deeper, hidden layers of a concept are just as vital in creating value, as these have the capacity to create an iconic brand in the long run.
Our best practices have helped us to develop an integrated, content-driven approach. We’ve captured that approach in UNFOLD 360°, a long-term brand-awareness umbrella that unfolds from within and ties content marketing, press relations, event management, experiential brand activation, search engine, social, advertising, influencer and ambassador strategy together into one. This thematic campaign cycle has successfully secured the management flow and creative space we need to get to work on developing and executing insight-based, layered marketing communications programmes. We cover everything from earned, paid, owned, and shared media to brand activation and real-time monitoring and analysis.
Our clients include up-and-coming and leading brands such as adidas, Guess, O’Neill, Seafolly, Reebok, Unisa, The School of Life, Farrow & Ball, Kikkerland, China Airlines and the Lloyd Hotel. In the luxury industry, we have organised events for Agent Provocateur, Valentino, Tod’s and Moët & Chandon.